IMPACT Live 2025 Chicago

March 30 - April 1, 2026 - Chicago

The Event Where Industry Disruption Begins and Market Leaders Are Made

The Only In-Person Event 100% Focused on Endless Customers

The event that will change how you sell, market, and grow: Endless Customers Live isn’t just another business conference. It’s where sales, marketing, and leadership teams come together to master the strategies that attract more of the right customers — and keep them for life.

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What is Endless Customers Live?

Endless Customers Live is where business leaders, sales pros, and marketers come together to master the proven framework that attracts better buyers, shortens sales cycles, and drives unstoppable growth.

At its core is one powerful, full day of training and inspiration led by Marcus Sheridan and the experts who’ve put Endless Customers into action. You’ll leave with the clarity, tools, and momentum to make it happen in your own organization.

Want more? Add on VIP access for an exclusive pre-event workshop and evening reception, or stay for our special AI Day to learn exactly how to future-proof your strategy. However you join, you’ll be part of the only event in the world dedicated to helping you get — and keep — endless customers.

Be Inspired by the Best in Sales, Marketing, and Artificial Intelligence from Around the World

Join 350+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

350+

Attendees

Days

Unlimited

Ideas

Be Inspired by the Best in Sales, Marketing, and Artificial Intelligence from Around the World

Join 350+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

350+

Attendees

Days

Unlimited

Ideas

“Endless Customers Live is the only event where Endless Customers practitioners across marketing, sales, and leadership come together.

Three days of expert insights and guidance straight from Endless Customers coaches will arm you with exactly what you need to transform your business.”

Marcus Sheridan
Keynote Speaker & Author

Who is Endless Customers Live For?

Endless Customers Live is rooted in the Endless Customers System, a powerful business approach and system that has driven success across diverse industries by focusing on building trust and obsessing over today's modern buyer in the AI era.

This event is for the businesses that aspire to dominate the next decade. The ones who dare to think differently about trust, transparency, and customer relationships. The ones willing to do what their competitors won't even consider.

Industries that excel with “Endless Customers” and will be represented at the event include:

B2B Services

Building Materials

Commercial Real Estate

Construction

Cybersecurity

Franchises

Healthcare and Health Services

Homebuilders and Remodelers

Home Improvement

Insurance

Logistics

Managed Services

Manufacturers

Retail

Past Attendees and Companies Thriving with Endless Customers

Brought in $270k per month from organic leads with Endless Customers

Grew revenue by $1M with Endless Customers

Doubled annual revenue 4 years in a row after implementing Endless Customers

After applying the principles of Endless Customers, sales increased by 40% in one year

Attributed $3M in revenue in a single quarter to Endless Customers

Increased leads by 1,300% after implementing Endless Customers

Increased organic visits from 2,000 to 8,700 per month within a year of doing Endless Customers

Doubled revenue 3 years in a row after implementing Endless Customers

What attendees have said

"The alignment that our team has gained from all being at Endless Customers together is huge."

Jeffrey Linta, Linta Roofing

"Attending Endless Customers Live made me realize we needed a refresh on the basics of They Ask, You Answer. The basics of a revenue team, getting marketing and sales together, and creating content that we'll use in the sales process."

Mike Galanos, Woodstock Furniture & Mattress Outlet

"It was super exciting to learn about AI and the different use cases for social media and video editing."

Kenda Dowdy, Illume Fertility

"Marcus's presentations are motivating, insightful and he leaves the audience with clear takeaways."

Dan Golda, Thoroughcare

2025 IMPACT Live Agenda

Agenda is subject to change

Monday, March 30

Tuesday, March 31

Wednesday, April 01

1:00PM CT

Pre-Event Workshop 1

Choose one 60-minute workshop. Workshops will be repeated each hour based on demand.

Website Optimization Workshop
Paid Ads Strategy Workshop
HubSpot Optimization Workshop
Assignment Selling Workshop

Only available with an All-Access 3-Day Pass. Not available as individual add ons.
To upgrade a 1 or 2 day pass, email events@impactplus.com

2:00PM CT

30 Minute Break

2:30PM CT

Pre-Event Workshop 2

Choose one 60-minute workshop. Workshops will be repeated each hour based on demand.

Website Optimization Workshop
Paid Ads Strategy Workshop
HubSpot Optimization Workshop
Assignment Selling Workshop

Only available with an All-Access 3-Day Pass. Not available as individual add ons.
To upgrade a 1 or 2 day pass, email events@impactplus.com

3:30PM CT

30 Minute Break

4:00PM CT

Pre-Event Workshop 3

Choose one 60-minute workshop. Workshops will be repeated each hour based on demand.

Website Optimization Workshop
Paid Ads Strategy Workshop
HubSpot Optimization Workshop
Assignment Selling Workshop

Only available with an All-Access 3-Day Pass. Not available as individual add ons.
To upgrade a 1 or 2 day pass, email events@impactplus.com

5:00PM CT

Pre-Event Networking Party / Sponsors

8:00AM CT

Breakfast / Networking / Sponsors

9:00AM CT

The 4 Pillars of a Known and Trusted Brand

Learn the core framework behind Endless Customers—the four behaviors that separate trusted brands from the ones struggling to be seen. We’ll break down the fundamentals of each pillar and show how they work together to build a reputation that AI and buyers can’t ignore. You’ll see real examples from companies in the room and complete a quick worksheet to identify your current strengths and gaps.

10:00AM CT

30 Minute Break

10:30AM CT

Say What Others Aren't Willing to Say

This session reveals why the most trusted companies address the hard questions—cost, problems, comparisons, reviews—openly and without hesitation. Learn the fundamentals of fearless communication, hear a story from an organization already doing it, and complete a guided workbook exercise to uncover the topics your buyers are begging you to address. Real examples from attendees will bring this to life.

11:30AM CT

30 Minute Break

12:00PM CT

Show What Others Aren't Willing to Show

We’ll explore how top brands earn trust faster by showing their process, products, pricing, and people—unedited and unfiltered. You’ll see real company examples, learn the fundamentals of trust-building video and visual proof, and take part in a hands-on table activity where you map your own “show, don’t just tell” opportunities.

12:00PM CT

Post Event Networking / Sponsors

1:00PM CT

Lunch

2:00PM CT

Sell In Ways Others Aren't Willing to Sell

Modern buyers want control, clarity, and zero pressure—yet most sales processes still create friction. In this session, you’ll learn the fundamentals of assignment selling, self-service tools, and transparent pricing. A featured story from a company in the room will illustrate the shift, and you’ll complete an activity identifying where your sales process holds buyers back.

3:15PM CT

30 Minute Break

3:45PM CT

Be More Human Than Others Are Willing to Be

This pillar is about showing the real people behind the brand—your voice, your values, your imperfections, and your genuine care for customers. We’ll teach the fundamentals of human connection in the AI era, highlight a company story that proves authenticity still wins, and guide you through a workbook activity to define where your brand can show more heart.

4:30PM CT

30 Minute Break

5:00PM CT

Putting It All Together

In this final session, you’ll assess your organization using the official Endless Customers Scorecard to see exactly where you stand across all four pillars. We’ll showcase a real company’s transformation journey, then help you map your first steps forward through a guided workbook activity. You’ll leave with clarity, priorities, and a practical roadmap—not just inspiration.

6:30PM CT

All-Access Dinner

8:00PM CT

All-Access Evening Party

8:00AM CT

Breakfast

9:00AM CT

Where Things Are and Where AI Visibility and AI SEO are Going

Feeling overwhelmed by all the AI talk? You’re not alone—but this isn’t another passing tech trend. Just as the early internet changed everything for businesses that moved fast, AI is reshaping the way buyers discover, trust, and choose companies. In this inspiring and practical session, Marcus Sheridan will reframe your fatigue into focus, showing you how to recognize the once-in-a-generation opportunity in front of you, avoid the “I wish I’d started sooner” trap, and take simple, actionable steps to harness AI before your competitors do.

Wednesday sessions are available as an add-on to a 1-day pass. Wednesday sessions are not available as a standalone ticket.

10:30AM CT

30 Minute Break

11:00AM CT

13 Trust Signals Reshaping Human and AI Visibility in 2026 and Beyond

Learn to accelerate all the principles of Endless Customers using AI. Marcus Sheridan will teach you "13 Trust Signals Reshaping Human and AI Visibility in 2026 and Beyond" and what today’s most visible and trusted brands are doing differently right now.

Wednesday sessions are available as an add-on to a 1-day pass. Wednesday sessions are not available as a standalone ticket.

12:30PM CT

Lunch + Power Presentations

1:30PM CT

Practical Ways to Integrate AI into Your Sales & Marketing in the Next 90 Days

Learn to accelerate all the principles of Endless Customers using AI. Every day your team isn’t using AI across core areas of your business, like your marketing, sales, website, and CRM, you’re losing time, efficiency, and revenue. Marcus Sheridan will teach you "7 Practical Ways to Integrate AI into Your Sales & Marketing in the Next 90 Days."

Wednesday sessions are available as an add-on to a 1-day pass. Wednesday sessions are not available as a standalone ticket.

What is included in each Endless Customers Live ticket type?

All tickets include access to all slides after the event as well as select recordings available in IMPACT+. All recordings are available to IMPACT+ Pro members.

Group discounts available for groups of 5 or more.

3-Day Pass

Get access to everything!

Monday Workshops
Monday Reception
Tuesday Reception
Tues. & Wed. Content
Conference Workbook
Breakfast Both Days
Lunch Both Days

VIP Party: Tuesday night 7-10pm Includes dinner, drinks, and entertainment

Ticket Price

$1,200

Mon. March 30 - Wed. April 1

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2-Day Pass

The Fundamentals + AI

*Most Common!*

2 Full Days of Content
Conference Workbook
Breakfast Both Days
Lunch Both Days
Tuesday Reception

Learn the full Endless Customers System and how to accelerate your implementation with AI.

Ticket Price

$999

Tues. March 31 - Wed. April 1

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1-Day Pass

Just the Fundamentals

1 Full Day of Content
Conference Workbook
Breakfast and Lunch
Tuesday Reception

Learn the Endless Customers System. Add on Wednesday to learn to accelerate your implementation using AI.

Ticket Price

$599

Tuesday, March 31 only

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Hotel & Travel

Both the event and accommodations will be at the Loews Chicago O'Hare Hotel, located at 5300 N River Rd, Rosemont, IL 60018.

We have a block of rooms available at a reduced rate of $189 per night. Be sure to make your reservation before the block closes on March 3, 2026.

If you have any questions, please reach out to us at events@impactplus.com.

Sponsor Endless Customers Live

We offer a variety of sponsor options for Endless Customers Live starting at just $4,000.

Interested in sponsoring? Check out our prospectus here.

Email events@impactplus.com with questions or interest!

Sponsor Endless Customers Live

We offer a variety of sponsor options for Endless Customers Live starting at just $4,000.

Interested in sponsoring? Check out our prospectus here.

Email events@impactplus.com with questions or interest!

Endless Customers Live

FAQs

Find answers to the most frequently asked questions about attending or sponsoring Endless Customers Live.

What is included in each ticket type?

An All-Access 3-Day pass includes: Monday workshops, the opening reception on Monday night, and all content and events Tuesday and Wednesday including breakfast and lunch. It also includes the conference workbook.

The 2-Day Pass includes breakfast and lunch on Tuesday and Wednesday as well as both days of content. It also includes the Tuesday Reception and the conference workbook.

The 1-Day Pass includes breakfast, lunch, the reception, and a full day of content on Tuesday only. It also includes the conference workbook.

Do you offer discounts for non-profit companies?

Yes, we offer a 15% discount on tickets. Please email sbaiocchi@impactplus.com for more information.

Do sponsors need to register?

You can bring as many people as you'd like but every attendee, even sponsors, need a ticket. Sponsorship packages include 1-2 tickets depending on the package purchased and additional tickets are at a discounted cost. For more information please contact Stephanie at sbaiocchi@impactplus.com

Join us at IMPACT LIVE

Stay up to date on the latest tactics, brush up on the core principles, and connect with other Endless Customers professionals. Don't miss out on the chance to be inspired by what's possible with Endless Customers in your business.

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