Register→

IMPACT Live 2025 Chicago

Dark-Horizontal-Logo
March 30 - April 1, 2026 - Chicago
The Event Where Industry Disruption Begins and Market Leaders Are Made
The Only In-Person Event 100% Focused on Endless Customers

The event that will change how you sell, market, and grow: Endless Customers Live isn’t just another business conference. It’s where sales, marketing, and leadership teams come together to master the strategies that attract more of the right customers — and keep them for life.

Get My Ticket Now→
Video Placeholder
Video Play

What is Endless Customers Live?

Endless Customers Live is where business leaders, sales pros, and marketers come together to master the proven framework that attracts better buyers, shortens sales cycles, and drives unstoppable growth.

At its core is one powerful, full day of training and inspiration led by the experts who’ve put Endless Customers into action. You’ll leave with the clarity, tools, and momentum to make it happen in your own organization.

Want more? Get a 3-day pass for an exclusive pre-event workshop and evening reception, or stay for our special AI Day to learn exactly how to future-proof your strategy. However you join, you’ll be part of the only event in the world dedicated to helping you get — and keep — endless customers.

Be Inspired by the Best in Sales, Marketing, and Artificial Intelligence from Around the World

Join 350+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

350+
Attendees
3
Days
Unlimited
Ideas

Be Inspired by the Best in Sales, Marketing, and Artificial Intelligence from Around the World

Join 350+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

350+
Attendees
3
Days
Unlimited
Ideas

“Endless Customers Live is the only event where Endless Customers practitioners across marketing, sales, and leadership come together.

Three days of expert insights and guidance straight from Endless Customers coaches will arm you with exactly what you need to transform your business.”

Marcus Sheridan
Keynote Speaker & Author

Marcus IMPACT Live Cutout-min

Who is Endless Customers Live For?

Endless Customers Live is rooted in the Endless Customers System, a powerful business approach and system that has driven success across diverse industries by focusing on building trust and obsessing over today's modern buyer in the AI era.

This event is for the businesses that aspire to dominate the next decade. The ones who dare to think differently about trust, transparency, and customer relationships. The ones willing to do what their competitors won't even consider. 

Industries that excel with “Endless Customers” and will be represented at the event include:

b2b services
B2B Services
building materials
Building Materials
commercial real estate
Commercial Real Estate
construction
Construction
cybersecurity
Cybersecurity
Franchises
Franchises
healthcare
Healthcare and Health Services
Homebuilders and Remondelers
Homebuilders and Remodelers
home improvement
Home Improvement
insurance
Insurance
logistics
Logistics
managed services
Managed Services
Manufacturers
Manufacturers
retail
Retail

Past Attendees and Companies Thriving with Endless Customers

Brought in $270k per month from organic leads with Endless Customers
Grew revenue by $1M with Endless Customers
Doubled annual revenue 4 years in a row after implementing Endless Customers
After applying the principles of Endless Customers, sales increased by 40% in one year
Attributed $3M in revenue in a single quarter to Endless Customers 
Increased leads by 1,300% after implementing Endless Customers
Increased organic visits from 2,000 to 8,700 per month within a year of doing Endless Customers
Doubled revenue 3 years in a row after implementing Endless Customers

What attendees have said

"The alignment that our team has gained from all being at Endless Customers together is huge."

Jeffrey Linta
Jeffrey Linta, Linta Roofing

"Attending Endless Customers Live made me realize we needed a refresh on the basics of They Ask, You Answer. The basics of a revenue team, getting marketing and sales together, and creating content that we'll use in the sales process."

Mike Galanos, Woodstock Furniture & Mattress Outlet

"It was super exciting to learn about AI and the different use cases for social media and video editing."

Kenda Dowdy
Kenda Dowdy, Illume Fertility

"Marcus's presentations are motivating, insightful and he leaves the audience with clear takeaways."

Dan Golda
Dan Golda, Thoroughcare
    Prev Slide
    Next Slide

2025 IMPACT Live Agenda

Agenda is subject to change

Monday, March 30
Tuesday, March 31
Wednesday, April 01
1:00PM CT
Pre-Event Workshop 1

Choose one 60-minute workshop. Workshops will be repeated each hour based on demand. 

  1. Website Optimization Workshop
  2. Paid Ads Strategy Workshop
  3. HubSpot Optimization Workshop
  4. Assignment Selling Workshop

Only available with an All-Access 3-Day Pass. Not available as individual add ons.
To upgrade a 1 or 2 day pass, email events@impactplus.com

Brian CaseyBrian Casey

Jessica PalmeriJessica Palmeri

Kyle JepsonKyle Jepson

Mary BrownMary Brown

2:00PM CT
30 Minute Break
2:30PM CT
Pre-Event Workshop 2

Choose one 60-minute workshop. Workshops will be repeated each hour based on demand. 

  1. Website Optimization Workshop
  2. Paid Ads Strategy Workshop
  3. HubSpot Optimization Workshop
  4. Assignment Selling Workshop

Only available with an All-Access 3-Day Pass. Not available as individual add ons.
To upgrade a 1 or 2 day pass, email events@impactplus.com

Brian CaseyBrian Casey

Jessica PalmeriJessica Palmeri

Mary BrownMary Brown

Kyle JepsonKyle Jepson

3:30PM CT
30 Minute Break
4:00PM CT
Pre-Event Workshop 3

Choose one 60-minute workshop. Workshops will be repeated each hour based on demand. 

  1. Website Optimization Workshop
  2. Paid Ads Strategy Workshop
  3. HubSpot Optimization Workshop
  4. Assignment Selling Workshop

Only available with an All-Access 3-Day Pass. Not available as individual add ons.
To upgrade a 1 or 2 day pass, email events@impactplus.com

Brian CaseyBrian Casey

Jessica PalmeriJessica Palmeri

Kyle JepsonKyle Jepson

Mary BrownMary Brown

5:00PM CT
Pre-Event Networking Party / Sponsors
8:00AM CT
Breakfast / Networking / Sponsors
9:00AM CT
The 4 Pillars of a Known and Trusted Brand
Learn the core framework behind Endless Customers—the four behaviors that separate trusted brands from the ones struggling to be seen. We’ll break down the fundamentals of each pillar and show how they work together to build a reputation that AI and buyers can’t ignore. You’ll see real examples from companies in the room and complete a quick worksheet to identify your current strengths and gaps.

Stephanie BaiocchiStephanie Baiocchi

Bob RuffoloBob Ruffolo

10:00AM CT
30 Minute Break
10:30AM CT
Say What Others Aren't Willing to Say
This session reveals why the most trusted companies address the hard questions—cost, problems, comparisons, reviews—openly and without hesitation. Learn the fundamentals of fearless communication, hear a story from an organization already doing it, and complete a guided workbook exercise to uncover the topics your buyers are begging you to address. Real examples from attendees will bring this to life.

Allison BellesAllison Belles

11:30AM CT
30 Minute Break
12:00PM CT
Show What Others Aren't Willing to Show
We’ll explore how top brands earn trust faster by showing their process, products, pricing, and people—unedited and unfiltered. You’ll see real company examples, learn the fundamentals of trust-building video and visual proof, and take part in a hands-on table activity where you map your own “show, don’t just tell” opportunities.

John BeckerJohn Becker

12:00PM CT
Post Event Networking / Sponsors
1:00PM CT
Lunch
2:00PM CT
Sell In Ways Others Aren't Willing to Sell
Modern buyers want control, clarity, and zero pressure—yet most sales processes still create friction. In this session, you’ll learn the fundamentals of assignment selling, self-service tools, and transparent pricing. A featured story from a company in the room will illustrate the shift, and you’ll complete an activity identifying where your sales process holds buyers back.

Vin GaetaVin Gaeta

3:15PM CT
30 Minute Break
3:45PM CT
Be More Human Than Others Are Willing to Be
This pillar is about showing the real people behind the brand—your voice, your values, your imperfections, and your genuine care for customers. We’ll teach the fundamentals of human connection in the AI era, highlight a company story that proves authenticity still wins, and guide you through a workbook activity to define where your brand can show more heart.

Thomas AhearnThomas Ahearn

4:30PM CT
30 Minute Break
5:00PM CT
Putting It All Together
In this final session, you’ll assess your organization using the official Endless Customers Scorecard to see exactly where you stand across all four pillars. We’ll showcase a real company’s transformation journey, then help you map your first steps forward through a guided workbook activity. You’ll leave with clarity, priorities, and a practical roadmap—not just inspiration.

Stephanie BaiocchiStephanie Baiocchi

6:30PM CT
All-Access Dinner
8:00PM CT
All-Access Evening Party
8:00AM CT
Breakfast
9:00AM CT
Where Things Are and Where AI Visibility and AI SEO are Going

Feeling overwhelmed by all the AI talk? You’re not alone—but this isn’t another passing tech trend. Just as the early internet changed everything for businesses that moved fast, AI is reshaping the way buyers discover, trust, and choose companies. In this inspiring and practical session, Marcus Sheridan will reframe your fatigue into focus, showing you how to recognize the once-in-a-generation opportunity in front of you, avoid the “I wish I’d started sooner” trap, and take simple, actionable steps to harness AI before your competitors do.

Wednesday sessions are available as an add-on to a 1-day pass. Wednesday sessions are not available as a standalone ticket.

Marcus SheridanMarcus Sheridan

10:30AM CT
30 Minute Break
11:00AM CT
13 Trust Signals Reshaping Human and AI Visibility in 2026 and Beyond

Learn to accelerate all the principles of Endless Customers using AI. Marcus Sheridan will teach you "13 Trust Signals Reshaping Human and AI Visibility in 2026 and Beyond" and what today’s most visible and trusted brands are doing differently right now. 

Wednesday sessions are available as an add-on to a 1-day pass. Wednesday sessions are not available as a standalone ticket.

Marcus SheridanMarcus Sheridan

12:30PM CT
Lunch + Power Presentations
1:30PM CT
Practical Ways to Integrate AI into Your Sales & Marketing in the Next 90 Days

Learn to accelerate all the principles of Endless Customers using AI. Every day your team isn’t using AI across core areas of your business, like your marketing, sales, website, and CRM, you’re losing time, efficiency, and revenue. Marcus Sheridan will teach you "7 Practical Ways to Integrate AI into Your Sales & Marketing in the Next 90 Days." 

Wednesday sessions are available as an add-on to a 1-day pass. Wednesday sessions are not available as a standalone ticket.

Marcus SheridanMarcus Sheridan

What is included in each Endless Customers Live ticket type?

All tickets include access to all slides after the event as well as select recordings available in IMPACT+. All recordings are available to IMPACT+ Pro members.

Group discounts available for groups of 5 or more.

3-Day Pass

Get access to everything!

  • Monday Workshops
  • Monday Reception
  • Tuesday Reception
  • Tues. & Wed. Content
  • Conference Workbook
  • Breakfast Both Days
  • Lunch Both Days

VIP Party: Tuesday night 7-10pm Includes dinner, drinks, and entertainment

Ticket Price

$1,299

Mon. March 30 - Wed. April 1

Get My Ticket

2-Day Pass

The Fundamentals + AI

*Most Common!*
  • 2 Full Days of Content
  • Conference Workbook
  • Breakfast Both Days
  • Lunch Both Days
  • Tuesday Reception

Learn the full Endless Customers System and  how to accelerate your implementation with AI.

Ticket Price

$999

Tues. March 31 - Wed. April 1

Get My Ticket

1-Day Pass

Just the Fundamentals

  • 1 Full Day of Content
  • Conference Workbook
  • Breakfast and Lunch
  • Tuesday Reception

Learn the Endless Customers System. Add on Wednesday to learn to accelerate your implementation using AI.

Ticket Price

$599

Tuesday, March 31 only

Get my Ticket

Hotel & Travel

Both the event and accommodations will be at the Loews Chicago O'Hare Hotel, located at 5300 N River Rd, Rosemont, IL 60018.

We have a block of rooms available at a reduced rate of $189 per night. Be sure to make your reservation before the block closes on March 3, 2026.

If you have any questions, please reach out to us at events@impactplus.com.

Loews Chicago O'Hare Hotel

 

2026 Endless Customers Live Sponsors

Sponsor Endless Customers Live

We offer a variety of sponsor options for Endless Customers Live starting at just $4,000. 

Interested in sponsoring? Check out our prospectus here.

Email events@impactplus.com with questions or interest!

Video Background
Video Play
Video Placeholder

Sponsor Endless Customers Live

We offer a variety of sponsor options for Endless Customers Live starting at just $4,000. 

Interested in sponsoring? Check out our prospectus here.

Email events@impactplus.com with questions or interest!

Endless Customers Live

FAQs

Find answers to the most frequently asked questions about attending or sponsoring Endless Customers Live. 

What is included in each ticket type?

An All-Access 3-Day pass includes: Monday workshops, the opening reception on Monday night, and all content and events Tuesday and Wednesday including breakfast and lunch. It also includes the conference workbook.

The 2-Day Pass includes breakfast and lunch on Tuesday and Wednesday as well as both days of content. It also includes the Tuesday Reception and the conference workbook. 

The 1-Day Pass includes breakfast, lunch, the reception, and a full day of content on Tuesday only. It also includes the conference workbook. 

Do you offer discounts for non-profit companies?

Yes, we offer a 15% discount on tickets. Please email events@impactplus.com for more information. 

Do sponsors need to register?

You can bring as many people as you'd like but every attendee, even sponsors, need a ticket. Sponsorship packages include 1-2 tickets depending on the package purchased and additional tickets are at a discounted cost. For more information please contact events@impactplus.com 

Where's the hotel?

Both the event and accommodations will be at the Loews Chicago O'Hare Hotel, located at 5300 N River Rd, Rosemont, IL 60018.

Available: March 29 - April 2, 2026

Room Rate: starting from $189 plus tax

Block Closes: March 3, 2026

Parking: 50% discount on self parking rates in private coverage garage

Begin your reservation here

Are there group discounts?

Yes, we have group discounts available for groups of 5 or more. Choose the group ticket type at checkout. For groups of 10+ please email events@impactplus.com and we'll help you get your group registered!

What is your refund, cancellation, and ticket-transfer policy?

You may request a refund up to 30 days before the event; we’ll issue a full refund minus processing fees. Within 30 days of the event, you may transfer your ticket to another attendee or receive a credit toward any IMPACT event within the next 12 months. Refunds are not available for no-shows. If you can’t attend, we recommend sending a substitute.

Program details may change at any time, including schedule or session adjustments. Refunds are not provided for program changes.

To request a refund or ask questions about your order, email events@impactplus.com 

Can attendees upgrade or transfer their ticket to someone else?

Yes! You can upgrade your ticket at any time — whether that’s moving from a 1-Day to 2-Day Pass, adding the AI event, or upgrading to the full 3-Day experience. Tickets are also fully transferable, so you may send a substitute attendee at any point.

What forms of payment do you accept for registration?

We accept all major credit cards at checkout, and invoice/ACH payments are available upon request.

Can I register on-site, or do I need to purchase my ticket in advance?

Yes, on-site registration and ticket upgrades are available, but we strongly recommend registering in advance so we can plan for seating, meals, and the best possible event experience.

Is parking available at the venue, and what does it cost?

Yes parking is available on-site at the hotel. Attendees receive 50% off the self-parking rate in the covered garage. Regular self-parking is $44/night with in-and-out privileges (validation required).

What is the dress code?

The dress code is business casual or business professional. Branded company apparel (like polos) is absolutely welcome.

Will session recordings, slide decks, or materials be available after the event?

Yes, select session recordings and slide decks will be available to all attendees. Full access to every recording and resource is included for Pro members of our online learning community, IMPACT+.

Will there be Wi-Fi available for attendees?

We do not provide Wi-Fi in the ballroom as this is an immersive, distraction-free event with printed workbooks. Hotel guests will have access to lobby Wi-Fi, but in-session Wi-Fi is not offered.

What is your policy on photography, video, or recording during sessions?

We record all sessions, so there’s no need to photograph every slide. We’ll share key materials afterward. To ensure the best experience for everyone, we ask that attendees keep photography and recording during sessions to a minimum. You’re welcome to take photos anytime during breaks, networking, and receptions, but please avoid blocking views or disrupting the audience during presentations.

Will the event be live streamed?

This is an in-person event only. Select session recordings will be available afterward for attendees, and full access to all recordings is included for IMPACT+ Pro members.

Who is the event best suited for?

Endless Customers Live is designed for business owners, CEOs, sales and marketing leaders, content creators, and videographers. While all industries are welcome, companies between $3M and $100M in revenue — especially in home services, construction, manufacturing, retail for home, insurance, finance, and payroll — tend to see the strongest results.

Can attendees bring guests, spouses, or children to any part of the event?

We recommend not bringing guests to the event. Every attendee needs a ticket, and we do not have dedicated space for spouses or children during sessions. Endless Customers Live is designed as a fully immersive experience, with meals and receptions included, so you won’t need to leave the venue throughout the day. Guests are welcome to stay with you at the hotel and enjoy their own activities. If you are a nursing parent, we will of course do our best to accommodate and we do have a mother's room available. 

Join us at Endless Customers LIVE

Stay up to date on the latest tactics, brush up on the core principles, and connect with other Endless Customers professionals. Don't miss out on the chance to be inspired by what's possible with Endless Customers in your business.

Get My Ticket Now→
Register Now→

or, subscribe so you don’t miss any updates

Never miss an event update! Subscribe now: