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IMPACT Live 2026 Hartford

Endless Customers Live
October 5-7, 2026 - Hartford
The Event Where Industry Disruption Begins and Market Leaders Are Made
The Only In-Person Event 100% Focused on Endless Customers

The event that will change how you sell, market, and grow: Endless Customers Live isn’t just another business conference. It’s where sales, marketing, and leadership teams come together to master the strategies that attract more of the right customers — and keep them for life.

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What is Endless Customers Live?

Endless Customers Live is where business leaders, sales pros, and marketers come together to master the proven framework that attracts better buyers, shortens sales cycles, and drives unstoppable growth.

At its core is one powerful, full day of training and inspiration led by the experts who’ve put Endless Customers into action. You’ll leave with the clarity, tools, and momentum to make it happen in your own organization.

Want more? Get a 3-day pass for an exclusive pre-event workshop and evening reception, or stay for our special AI Day to learn exactly how to future-proof your strategy. However you join, you’ll be part of the only event in the world dedicated to helping you get — and keep — endless customers.

Be Inspired by the Best in Sales, Marketing, and Artificial Intelligence from Around the World

Join 350+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

350+
Attendees
3
Days
Unlimited
Ideas

Be Inspired by the Best in Sales, Marketing, and Artificial Intelligence from Around the World

Join 350+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

350+
Attendees
3
Days
Unlimited
Ideas

“Endless Customers Live is the only event where Endless Customers practitioners across marketing, sales, and leadership come together.

Three days of expert insights and guidance straight from Endless Customers coaches will arm you with exactly what you need to transform your business.”

Marcus Sheridan
Keynote Speaker & Author

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Who is Endless Customers Live For?

Endless Customers Live is rooted in the Endless Customers System, a powerful business approach and system that has driven success across diverse industries by focusing on building trust and obsessing over today's modern buyer in the AI era.

This event is for the businesses that aspire to dominate the next decade. The ones who dare to think differently about trust, transparency, and customer relationships. The ones willing to do what their competitors won't even consider. 

Industries that excel with “Endless Customers” and will be represented at the event include:

b2b services
B2B Services
building materials
Building Materials
commercial real estate
Commercial Real Estate
construction
Construction
cybersecurity
Cybersecurity
Franchises
Franchises
healthcare
Healthcare and Health Services
Homebuilders and Remondelers
Homebuilders and Remodelers
home improvement
Home Improvement
insurance
Insurance
logistics
Logistics
managed services
Managed Services
Manufacturers
Manufacturers
retail
Retail

Past Attendees and Companies Thriving with Endless Customers

Brought in $270k per month from organic leads with Endless Customers
Grew revenue by $1M with Endless Customers
Doubled annual revenue 4 years in a row after implementing Endless Customers
After applying the principles of Endless Customers, sales increased by 40% in one year
Attributed $3M in revenue in a single quarter to Endless Customers 
Increased leads by 1,300% after implementing Endless Customers
Increased organic visits from 2,000 to 8,700 per month within a year of doing Endless Customers
Doubled revenue 3 years in a row after implementing Endless Customers

What attendees have said

"The alignment that our team has gained from all being at Endless Customers together is huge."

Jeffrey Linta
Jeffrey Linta, Linta Roofing

"Attending Endless Customers Live made me realize we needed a refresh on the basics of They Ask, You Answer. The basics of a revenue team, getting marketing and sales together, and creating content that we'll use in the sales process."

Mike Galanos, Woodstock Furniture & Mattress Outlet

"It was super exciting to learn about AI and the different use cases for social media and video editing."

Kenda Dowdy
Kenda Dowdy, Illume Fertility
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2026 Endless Customers Live Agenda

Agenda is subject to change

Monday, October 05
Tuesday, October 06
Wednesday, October 07
11:00AM
Check In Open & Lunch On Your Own
1:00PM
Event Kickoff! Known, Trusted, and Recommended

The way buyers research, compare, and narrow their list down is still changing. Increasingly, they're asking an AI tool to do that work on their behalf. This means your content still has to work for you to get found but potential buyers may not even visit your website until they've nearly made up their minds.

We'll open the event by showing you exactly how that process works now, and how good companies get quietly cut from consideration without ever knowing it happened. We'll share IMPACT's new original AI Visibility Study, what we found, and what it means for you.

You'll also find out, live and in the room, what AI tools are currently telling buyers about your business. We'll open your digital workbooks and get right to work on making sure you know what AI says about you.

Featuring Special Guest David Meerman Scott!

Bob RuffoloBob Ruffolo

Allison BellesAllison Belles

Janet Mendez-LatoucheJanet Mendez-Latouche

David Meerman ScottDavid Meerman Scott

2:30PM
30 Minute Break
3:00PM
Build a Business Worth Recommending

Before any marketing works, you have to be a company people actually want to recommend. That comes down to two things most businesses have never put in writing: what genuinely makes you the better choice, and who you're truly the right fit for.

We'll show you how to define both, and why stating plainly who you're not a good fit for makes you more appealing to the buyers you actually want. You'll leave with "fit statement" wording you can put on your website as soon as you get home.

Bob RuffoloBob Ruffolo

Brett IngramBrett Ingram

4:30PM
15 Minute Break
4:45PM
The Mechanics of Credibility and Being Recommended by AI

Buyers and AI tools are both looking for proof that real, qualified humans stand behind your business. Anonymous team pages, stock photography, and vague bios quietly work against you. This session covers what credibility actually looks like in practice (named experts, real faces, and video) and how to build it without a marketing department.

We'll break down the specifics of EEAT and talk through exactly what you need to do to be recommended by AI through these principles.

Bestselling author David Meerman Scott closes out the day with how the best companies turn ordinary customers into genuine fans of your business. Most companies sell. Few create fans. That distinction is the difference between a business that grinds for every transaction and one that grows because people love what they do and how they do it.

Bob RuffoloBob Ruffolo

Mandy YorkMandy York

David Meerman ScottDavid Meerman Scott

6:00PM
Networking Cocktail Reception Sponsored by HighLevel
7:00PM
Dinner On Your Own
7:30AM
Breakfast & Workshops
Two optional breakout sessions coming soon!
9:00AM
Show the Receipts: Nobody Takes Your Word For It (Even AI)

Nobody takes your word for it anymore. Not your buyers, and definitely not the AI they're asking first. We'll look at why customer proof can't wait: reviews and specific, named results are what AI pulls from when it decides which company to recommend.

We'll break down how one company turned this into a decade-long engine worth $431K in attributed revenue. You'll learn how to systematize reviews so they compound instead of stalling, and how to publish proof with real numbers instead of vague praise. 

Then you'll do the work in your digital workbook and walk out with an audited review profile, your biggest gap identified, and a proof story drafted and ready to use.

Brian CaseyBrian Casey

Allison BellesAllison Belles

10:30AM
30 Minute Break
11:00AM
Breakout Workshops

Details coming soon! Sessions will include Deep Dives on:

1. The Big 5 Content Workflows

2. Home Services Buyer Journey

3. Systematizing Review Generation

12:00PM
Lunch (1 hour)
Two optional breakout sessions coming soon!
1:00PM
Say It, Show It: What Buyers and AI Expect

Staying silent about price has become one of the fastest ways to get left off a list entirely. This session covers how to talk honestly about pricing even when yours is custom, which questions to answer first, and why video earns more trust than anything else you publish. Most of your competitors are still too nervous to do any of it. 

Even if you already have pricing on your site, this session will take you through the specific anatomy of a perfect pricing page and how to educate your buyers through the gaps most businesses are missing today.

Then we'll dive into video and look at what matters for discovery and AI recommendation as we look ahead to 2027.

Vin GaetaVin Gaeta

Brian CaseyBrian Casey

2:30PM
30 Minute Break
3:00PM
Breakout Workshops

Details coming soon! Sessions will include Deep Dives on:

1. On Camera Confidence for You & Your SMEs

2. Self Service Tools Audit

3. AEO Optimization

3:45PM
15 Minute Break
4:00PM
Humans and AI Agents: Build a Site That Works for Both
If your website traffic is down, it isn't your imagination. Fewer people are clicking through to websites at all, while more automated tools are reading them on a buyer's behalf which means your site now has two very different audiences, and most sites serve neither one well. We'll cover what to fix first, in plain language, whether or not you have a developer on staff. Then we'll critique real attendee websites live on stage. You'll hear from a business that created over 1,500 AI-readable pages in 8 months and what it's done for their growth. Finally, we'll give you prompts to run your own site through AI to identify your biggest gaps to fill. 

Mary BrownMary Brown

Bob RuffoloBob Ruffolo

5:00PM
Win the Moment They Reach Out

After weeks of research you knew nothing about, a buyer finally reaches out. This is where most companies lose the deal.

They respond too slowly, and they treat a well-informed buyer like someone starting from scratch. This session covers how fast you genuinely need to respond now, and how to use video and content before the first meeting so the conversation starts much further along. This updated look at modern Assignment Selling for the age of AI will give you new tactics to start using right away.

John BeckerJohn Becker

Bob RuffoloBob Ruffolo

5:45PM
Quick Break - Drop things at hotel rooms
6:30PM
Dinner & Casino Night!
7:30AM
Breakfast & Workshops
Two optional breakout sessions coming soon!
9:00AM
From Prompt to Published: AI Content Workflows and Agents
Most people are using AI one question at a time, and quietly wondering why it hasn't saved them much work yet. The difference between a novelty and a real time-saver is a repeatable process; one you could hand to someone else on your team. In this working session you'll build an actual content workflow, from the first prompt through to a finished piece ready to publish. 

Jessica PalmeriJessica Palmeri

Reagan CottonReagan Cotton

Marcus SheridanMarcus Sheridan

10:30AM
20 Minute Break
10:50AM
Where Things Are With AI Visibility and Where AI and SEO are Going
This field is moving fast enough that advice from a year ago is already outdated. We'll close the event with a clear-eyed look at where things actually stand right now, what has changed in search and AI recommendations over the last few months, and what we expect to matter next. What we're seeing with real client work, research, and experimentation at IMPACT.

Marcus SheridanMarcus Sheridan

12:00PM
Event Concludes at Noon
12:30PM
Optional Post-Event Networking at Arch Street Tavern

Pricing

Individuals
Teams

Individual Ticket (Thru Sept. 27)

$1,299

Week Before (Sept. 28)

$1,599

For teams of 3+ click "teams"

Team of 3+ (per person)

$999

Team of 5+ (per person)

$899

Team of 8+ (per person)

$799

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Hotel & Travel

Both the event and accommodations will be at the Hartford Marriott Downtown, located at 200 Columbus Blvd, Hartford, CT 06103.

We have a block of rooms available at a reduced rate of $265 per night. Be sure to make your reservation before the block closes on Friday, September 4, 2026.

If you have any questions, please reach out to us at events@impactplus.com.

hartford marriott downtown

 

2026 Endless Customers Live Sponsors

Sponsor Endless Customers Live

We offer a variety of sponsor options for Endless Customers Live starting at just $4,000. 

Interested in sponsoring? Check out our prospectus here.

Email events@impactplus.com with questions or interest!

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Sponsor Endless Customers Live

We offer a variety of sponsor options for Endless Customers Live starting at just $4,000. 

Interested in sponsoring? Check out our prospectus here.

Email events@impactplus.com with questions or interest!

Endless Customers Live

FAQs

Find answers to the most frequently asked questions about attending or sponsoring Endless Customers Live. 

Why aren’t there more sessions on AI?

AI is important, but it’s just a tool. Without the right foundation, it won’t drive real results.

At Endless Customers Live, we focus on the fundamentals of the Endless Customers system, because that’s what actually makes AI work. If you don’t have the right content, messaging, sales approach, and strategy in place, AI can’t fix that for you.

You can learn about AI tools almost anywhere. What you’ll get here is how to build a business that those tools can actually accelerate.

That said, we do include breakout sessions where you’ll see how to apply AI tools in a practical way within the system.

Will session recordings, slide decks, or materials be available after the event?

All slides will be made available to attendees within 48 hours of the event.

We do record all main-stage sessions. Full access to every recording and resource is included for Pro members of our online learning community, IMPACT+ within 2 weeks of the event.  

To learn more about IMPACT+ Pro visit here.

Do you offer discounts for non-profit companies?

Yes, we offer a 15% discount on tickets. Please email events@impactplus.com for more information. 

Do sponsors need to register?

You can bring as many people as you'd like but every attendee, even sponsors, need a ticket. Sponsorship packages include 1-2 tickets depending on the package purchased and additional tickets are at a discounted cost. For more information please contact events@impactplus.com 

Where's the hotel?

Both the event and accommodations will be at the Hartford Marriott Downtown, located at 200 Columbus Blvd, Hartford, CT 06103.

Room Rate: starting from $265 plus tax

Block Closes: Friday, September 4, 2026

Begin your reservation here.

Are there group discounts?

Yes, we have group discounts available for groups of 5 or more. Choose the group ticket type at checkout. For groups of 10+ please email events@impactplus.com and we'll help you get your group registered!

What is your refund, cancellation, and ticket-transfer policy?

You may request a refund up to 30 days before the event; we’ll issue a full refund minus processing fees. Within 30 days of the event, you may transfer your ticket to another attendee or receive a credit toward any IMPACT event within the next 12 months. Refunds are not available for no-shows. If you can’t attend, we recommend sending a substitute.

Program details may change at any time, including schedule or session adjustments. Refunds are not provided for program changes.

To request a refund or ask questions about your order, email events@impactplus.com 

Can attendees upgrade or transfer their ticket to someone else?

Yes! You can upgrade your ticket at any time — whether that’s moving from a 1-Day to 2-Day Pass, adding the AI event, or upgrading to the full 3-Day experience. Tickets are also fully transferable, so you may send a substitute attendee at any point.

What forms of payment do you accept for registration?

We accept all major credit cards at checkout, and invoice/ACH payments are available upon request.

Can I register on-site, or do I need to purchase my ticket in advance?

Yes, on-site registration and ticket upgrades are available, but we strongly recommend registering in advance so we can plan for seating, meals, and the best possible event experience.

Is parking available at the venue, and what does it cost?

Yes parking is available on-site at the hotel. Attendees receive 50% off the self-parking rate in the covered garage. Regular self-parking is $44/night with in-and-out privileges (validation required).

What is the dress code?

The dress code is business casual or business professional. Branded company apparel (like polos) is absolutely welcome.

Will there be Wi-Fi available for attendees?

We do not provide Wi-Fi in the ballroom as this is an immersive, distraction-free event with printed workbooks. Hotel guests will have access to lobby Wi-Fi, but in-session Wi-Fi is not offered.

What is your policy on photography, video, or recording during sessions?

We record all sessions, so there’s no need to photograph every slide. We’ll share key materials afterward. To ensure the best experience for everyone, we ask that attendees keep photography and recording during sessions to a minimum. You’re welcome to take photos anytime during breaks, networking, and receptions, but please avoid blocking views or disrupting the audience during presentations.

Will the event be live streamed?

This is an in-person event only. Select session recordings will be available afterward for attendees, and full access to all recordings is included for IMPACT+ Pro members.

Who is the event best suited for?

Endless Customers Live is designed for business owners, CEOs, sales and marketing leaders, content creators, and videographers. While all industries are welcome, companies between $3M and $100M in revenue — especially in home services, construction, manufacturing, retail for home, insurance, finance, and payroll — tend to see the strongest results.

Can attendees bring guests, spouses, or children to any part of the event?

We recommend not bringing guests to the event. Every attendee needs a ticket, and we do not have dedicated space for spouses or children during sessions. Endless Customers Live is designed as a fully immersive experience, with meals and receptions included, so you won’t need to leave the venue throughout the day. Guests are welcome to stay with you at the hotel and enjoy their own activities. If you are a nursing parent, we will of course do our best to accommodate and we do have a mother's room available. 

Join us at Endless Customers LIVE

Stay up to date on the latest tactics, brush up on the core principles, and connect with other Endless Customers professionals. Don't miss out on the chance to be inspired by what's possible with Endless Customers in your business.

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